Out of the shadows came, art, intellect, futurism and Glitterbox, a hemisphere of house, smart disco and style heroines, the conduit of musical, sexual and aesthetic release, a place where raw energy and revelry is high on the list. The Glitterbox mission: to throw a fun-spirited, all-inclusive party with music delivered by true masters of the DJ art to those who like their dancing dirty.
We implemented the look and feel of the brand, from name generation, through to identity design and campaign imagery, producing print and digital media marketing assets. I came up with the brand strap-line: 'A hemisphere of house & smart disco' and all of the key messaging for publics. For the launch, I worked with the in-house Defected team on creating content for social media. As part of the campaign I was also commissioned by Ibiza Style Magazine to write two editorial pieces where Glitterbox had mentions.
In September 2014 the Glitterbox campaign was awarded Gold in the Image Processing category at the inaugural Ibiza Design Awards for best use of photography, logo and typography.