The problem Barclaycard were finding is that their Barclay's Business banking customers were not answering the phone when their outbound call team were trying to connect with them. Either they missed the call because they didn't recognise the number, didn't have time, or simply missed it as it's out of the blue. Barclaycard were keen to promote the new suit of Business Charge & Credit cards; Flex, Select and Premium Plus in an attempt to promote and secure sign up for a new card.
As a way of preparing customer's for the incoming call I wrote an email to be sent out the day before giving business customer's the heads up that they'd be contacted and details of some of the key card benefits.
Subject: Need help driving your business forward?
Hello XXXXX
My name is XXXXX. I’m going to be calling you tomorrow to have a quick chat to see how we can support you with your business. We have a range of both credit and charge cards that could help you move things in the right direction.
- A hand managing expenses? Get on top of everything and free up your time for the important stuff. Manage your business expenses from your smartphone, tablet or desktop.
- Help with cash flow? Take it easy, knowing that you’ve got everything covered.
- Need better protection? Don’t worry, our built-in fraud protection comes as standard.
- Up your business credit rating. Keep your personal and business spending separate for ease, and boost your business’ credit score in the meantime.
- Know where you are 24/7, 365 days a year with Barclaycard Business online servicing.
Sometimes you need a little flexibility in order to drive your business forward. With just a little information we can help you get the right card to give you the breathing space you need. If you want to speed things up, reach us on: 0800 0294 864.
Thanks,
XXXXX